King Arthur presents integration campaign to encourage learning German language for foreigners:
Three months after meeting German chancellor Angela Merkel in training camp, King Arthur Abraham today was a featured guest at the famous Federal Chancellery in Berlin. The immensely popular 30-year-old is one of the testimonials for the far-reaching integration campaign, which was presented at “Germany´s White House” in front of high-ranking members of the national and international press.
Stressing the importance of German language skills, the campaign aims to encourage young foreigners to properly learn German as part of a successful integration into society. “I know from my own experience how important it is to speak the language of the country you live in,” King Arthur said at the press conference, which was hosted by Professor Dr. Maria Böhmer, the government’s integration expert. “I came from Armenia to Germany when I was 15 years old and I immediately started to learn German. The communication with the people around you is crucial for a successful integration, for a successful and happy life. That is why I am proud to support this campaign.”
Abraham joined forces with celebrities from sports, entertainment and politics – such as German football international Jerome Boateng, rapper Sido and rhythmic gymnastics star Magdalena Brzeska – to be featured in advertising and poster campaigns. The portraits show the stars with their tongues coloured in black-red-gold, the German national colours. The catchy German slogan “Raus mit der Sprache. Rein ins Leben.“ roughly translates to “Speak up. Join life.” Said Abraham: “The idea is to encourage as many young foreign people living in Germany as possible to learn the language so that they can interact with others and be successfully integrated into society. I am thrilled to be a part of this campaign and I hope that many people will follow our example and learn to speak German.”
On November 27 in Helsinki, King Arthur – for once – will prefer to let his fists do the talking when he takes on Carl “The Cobra” Froch for the vacant WBC Super-Middleweight Title in the third round of the Super Six World Boxing Classic. Tickets are available via the Finnish ticket hotline + 358 600 900 900 and online at www.lippu.fi.
