Manny Pacquiao has added yet another endorsement into his growing collection which includes the likes of HP and Hennessy. Now he’ll Get Crackin’ with Wonderful Pistachios and their commercial television campaign, which showcases various celebrities breaking open a pistachio in a unique way related to them.
Pacquiao will be hitting a speed bag which bursts open with the pistachios inside in a 15-second television commercial. The new commercial will premiere tonight during the Monday Night Football game on ESPN, with various other times and buys already planned.
Pacquiao’s New Commercial for Wonderful Pistachios: Video
Wonderful Pistachios is a brand from Paramount Farms, based in California. The company will also sponsor the Pacquiao vs. Marquez 4 pay-per-view, bring the total corporate sponsorship of that event up to six.
Manny Pacquiao signed on for a one-year deal with the brand, and he’ll get payment “in the mid six-figures”. Most of the above details come from Bill King of the Sports Business Journal. Here’s a piece of his article:
“The Get Crackin’ campaign is one of those places that you should want to be right now if you’re in the sports world,” said Lucia McKelvey, Pacquiao’s deal agent at boxing promoter Top Rank. “It’s fun. It’s great, visually. And they’ll have a huge media buy. It’s a great fit for Manny.”
Paramount Farms will spend about $40 million behind at least a dozen Get Crackin’ spots it will air this season, company executives said. It has spent about $130 million on ad buys since launching the campaign late in 2009. …
The Get Crackin’ campaign features what the brand calls “P-list” celebrities and other characters cracking open pistachios in creative ways. Bart Simpson slingshots them off Homer. Vincent Pastore of “The Sopranos” slams one open by banging a man’s forehead into a table. YouTube sensation Keyboard Cat taps one open on its piano keys.
It was a natural progression to a Pacquiao punch.
Pacquiao shot the commercial early last month in Los Angeles. Since then, Wonderful’s sweet chili-flavored pistachios have been a fixture at his training camp.
You can see the new Pacquiao TV commercial tonight on MNF, or keep on eye open for it during David Letterman and Jimmy Kimmel.
